Hickory Rose began in 1998 in Florida under the name LabelsRUs, printing simple sport-themed address labels and promoting only through newspaper listings and mailers. The business grew gradually, moving on to add custom-printed water bottle labels, which quickly became the signature product. 

Over the last two decades, the company has made considerable leaps in innovation and technological capabilities. No longer a simple print shop, LabelsRUs evolved to encompass home decor and business supplies as well as our long-standing wedding & baby shower offerings. In 2022, it was decided that "LabelsRUs" was too outdated to reflect the brand we have become, and the change to Hickory Rose was finally completed in February of 2023.

Though printing is no longer our main focus, Hickory Rose will continue to offer a wide range of paper and label products. New capabilities will continue to open up with advancements in tech, and we will be expanding our product lines to match!



Born and raised in West Palm Beach, FL, he's the driving force behind Hickory Rose. A serial entrepreneur and self described workaholic who wishes he could force himself back on the golf course 3-4 times a week. Suffers from paralysis by analysis.

BRENNA: Artist, Photographer, Web Manager

A 27-year old artist born in CO and raised in Florida, she started work right out of high school in 2014 and has been happily employed ever since. Her job encompasses design, photography, management, and reminding Emmett to stop procrastinating.

BEN: Production